commercialisation of innovation

Have you developed a new product, process or way of doing business?

We will help you value, protect and maximise the commercial return from your innovation.

Valuation, protection and commercialisation of innovation outcomes


We guide you through the commercialisation process so you can enhance your prospects of success. The scrolling list below shows some of the many issues we will help you manage.
  • Understanding freedom to operate
  • Conducting a market assessment
  • Conducting IP valuation
  • Conducting venture valuation
  • Developing an IP protection strategy
  • Developing a commercialisation strategy
  • Developing a business plan
  • Developing a marketing and communications plan
  • Accessing government grants
  • Raising venture finance
  • Considering personal and corporate tax issues
  • Corporate structuring issues
  • Engaging R&D partners and collaborators
  • Engaging design partners
  • Dealing with regulatory issues and agencies
  • Engaging production providers
  • Accessing talent and resources
  • Engaging service providers
  • Managing further IP development
  • Engaging product promotion partners
  • Obtaining general business management advice
  • Engaging sales partners
  • Conducting licensing and other commercialisation negotiationsObtaining general commercial legal advice
  • Negotiating contracts
We reduce - and can share - your risks:

Although we help directly with many of the key steps, one aspect of our business model is that we can manage, on your behalf, a network of service providers who work as a coordinated team throughout the commercialisation process.

Our premium quality services and our unique approach allow us - and possibly others in our network of professional partners - to make some or all (if your innovation is promising enough) of our fees conditional on your success. This 'centralised coordination and shared risk' model decreases your costs and increases your prospects of success.

Some context - the problem:

The challenge for innovators is to access and coordinate the skills needed to manage the entire commercialisation process. Most innovators run out of cash and energy before their innovation derives any returns. Often, had the commercialisation process been better managed, they may have succeeded.

Examples of how we can help you: for a detailed list of the services we provide, please click here.

Valuation, protection and commercialisation of innovation outcomes


We guide you through the commercialisation process so you can enhance your prospects of success. The scrolling list below shows some of the many issues we will help you manage.
  • Understanding freedom to operate
  • Conducting a market assessment
  • Conducting IP valuation
  • Conducting venture valuation
  • Developing an IP protection strategy
  • Developing a commercialisation strategy
  • Developing a business plan
  • Developing a marketing and communications plan
  • Accessing government grants
  • Raising venture finance
  • Considering personal and corporate tax issues
  • Corporate structuring issues
  • Engaging R&D partners and collaborators
  • Engaging design partners
  • Dealing with regulatory issues and agencies
  • Engaging production providers
  • Accessing talent and resources
  • Engaging service providers
  • Managing further IP development
  • Engaging product promotion partners
  • Obtaining general business management advice
  • Engaging sales partners
  • Conducting licensing and other commercialisation negotiationsObtaining general commercial legal advice
  • Negotiating contracts
We reduce - and can share - your risks:

Although we help directly with many of the key steps, one aspect of our business model is that we can manage, on your behalf, a network of service providers who work as a coordinated team throughout the commercialisation process.

Our premium quality services and our unique approach allow us - and possibly others in our network of professional partners - to make some or all (if your innovation is promising enough) of our fees conditional on your success. This 'centralised coordination and shared risk' model decreases your costs and increases your prospects of success.

Some context - the problem:

The challenge for innovators is to access and coordinate the skills needed to manage the entire commercialisation process. Most innovators run out of cash and energy before their innovation derives any returns. Often, had the commercialisation process been better managed, they may have succeeded.

helping innovators manage risk

Do you conduct R&D? Are you planning to develop a new product or process?

We will help you manage the commercial and legal risks that you face as an innovator.

Management of IP and innovation risks


We help you manage the risks you face as an innovator.The scrolling list below shows some of the issues we will help you manage.
  • You risk being sued for patent infringement
  • You risk losing your intellectual property rights to or through third parties
  • You risk losing your intellectual property rights to or through your employees
  • You risk focusing your valuable R&D resources on undeserving projects
  • You risk jeopardising your ability to patent hard-earned new inventions
  • You risk losing patent rights in the USA
  • You risk wasting significant time and money on pointless R&D projects
  • You risk utilising your professional advisers inefficiently
  • You risk selling yourself and your valuable IP short
Key services include: 

Helping with project feasibility/approval based on commercial (eg NPV) and IP/legal analysis

Providing innovation/IP management reviews, training and advice to improve your approach to the capture and management of intellectual property rights, all with a view to helping you:

  • ensure you end up owning the IP you expect to own
  •   
  • reduce the risk of your activities causing you to be sued by others
  •   
  • improve your prospects of deriving a return on your investment in innovation

Examples of how we can help you: for a detailed list of the services we provide, please click here.

Management of IP and innovation risks


We help you manage the risks you face as an innovator.The scrolling list below shows some of the issues we will help you manage.
  • You risk being sued for patent infringement
  • You risk losing your intellectual property rights to or through third parties
  • You risk losing your intellectual property rights to or through your employees
  • You risk focusing your valuable R&D resources on undeserving projects
  • You risk jeopardising your ability to patent hard-earned new inventions
  • You risk losing patent rights in the USA
  • You risk wasting significant time and money on pointless R&D projects
  • You risk utilising your professional advisers inefficiently
  • You risk selling yourself and your valuable IP short
Key services include: 

Helping with project feasibility/approval based on commercial (eg NPV) and IP/legal analysis

Providing innovation/IP management reviews, training and advice to improve your approach to the capture and management of intellectual property rights, all with a view to helping you:

  • ensure you end up owning the IP you expect to own
  •   
  • reduce the risk of your activities causing you to be sued by others
  •   
  • improve your prospects of deriving a return on your investment in innovation

legal & commercial services

We focus on the particular needs of innovative and high-tech organisations.

We prefer to work with, and offer favourable terms to, those innovating towards publicly beneficial outcomes.

Legal and commercial professional services


We provide a range of premium quality legal and commercial professional services, with a focus on the particular needs of innovative and high-technology organisations.

Legal: We help with contract negotiation (including project/collaboration and licensing/commercialisation agreements) and provide general commercial legal advice and representation, all with a focus on IP and other commercial legal issues faced by innovators and high-technology organisations.

Commercial: We help with: strategy development; business plans and marketing plans; capital raising; accessing government grants and R& D tax concessions; preparing tenders; business development and marketing; business performance measurement and business management.

Examples of how we can help you: for a detailed list of the services we provide, please click here.

Legal and commercial professional services


We provide a range of premium quality legal and commercial professional services, with a focus on the particular needs of innovative and high-technology organisations.

Legal: We help with contract negotiation (including project/collaboration and licensing/commercialisation agreements) and provide general commercial legal advice and representation, all with a focus on IP and other commercial legal issues faced by innovators and high-technology organisations.

Commercial: We help with: strategy development; business plans and marketing plans; capital raising; accessing government grants and R& D tax concessions; preparing tenders; business development and marketing; business performance measurement and business management.

are you looking for investors?

We invest in promising ventures based on innovation or technology.

We can also help with the capital raising process.

Are you looking for cash/investors for your innovation/technology-based venture?


We help you with your capital raising in a number of ways.

Sourcing the money/investment
  • For appropriate opportunities, we invest directly. We do this by:
    • direct cash investment by us; and/or
    • providing commercial and legal services at zero/reduced cost, for equity or success fees.
  • We help you access investors and investor groups (our contacts).
Who, why, when, how much and how?
  • We advise on the issues, advantages and disadvantages associated with the various sources of capital.
  • We help you determine how much capital to raise, and how, when, from whom and on what terms to raise it.
Getting ready to raise capital I - Increasing your attractiveness as an investment proposition
  • We help you improve investment-readiness and attractiveness, through due-diligence/help re:
    • your IP: ie ensuring and demonstrating IP ownership;
    • reducing risk of IP litigation/loss etc; and
    • your broader venture: eg business plans and implementation, staff/resource development etc.
  • We help you to demonstrate to investors that your IP is being managed properly, by helping ensure:
    • IP is not leaked or lost (eg to staff, consultants, suppliers, collaborators or customers); and
    • deals done re your IP (eg licensing deals) maximise value to you (and thus to your investors).
Getting ready to raise capital II - Background work
  • In order to help you form a position re investment terms, we help you value your IP (as an asset of your broader business), and also help you value your broader business/venture.
  • We help you prepare investor documentation (eg Information Memoranda).
  • We help you negotiate with other service providers in the process (eg investment brokers/lawyers).
  • We help you avoid the common costly mistakes made when pitching to sophisticated investors.
Negotiating and securing the investment

We help negotiate and finalise investment and shareholder terms and documentation.

click here.

Are you looking for cash/investors for your innovation/technology-based venture?


We help you with your capital raising in a number of ways.

Sourcing the money/investment
  • For appropriate opportunities, we invest directly. We do this by:
    • direct cash investment by us; and/or
    • providing commercial and legal services at zero/reduced cost, for equity or success fees.
  • We help you access investors and investor groups (our contacts).
Who, why, when, how much and how?
  • We advise on the issues, advantages and disadvantages associated with the various sources of capital.
  • We help you determine how much capital to raise, and how, when, from whom and on what terms to raise it.
Getting ready to raise capital I - Increasing your attractiveness as an investment proposition
  • We help you improve investment-readiness and attractiveness, through due-diligence/help re:
    • your IP: ie ensuring and demonstrating IP ownership;
    • reducing risk of IP litigation/loss etc; and
    • your broader venture: eg business plans and implementation, staff/resource development etc.
  • We help you to demonstrate to investors that your IP is being managed properly, by helping ensure:
    • IP is not leaked or lost (eg to staff, consultants, suppliers, collaborators or customers); and
    • deals done re your IP (eg licensing deals) maximise value to you (and thus to your investors).
Getting ready to raise capital II - Background work
  • In order to help you form a position re investment terms, we help you value your IP (as an asset of your broader business), and also help you value your broader business/venture.
  • We help you prepare investor documentation (eg Information Memoranda).
  • We help you negotiate with other service providers in the process (eg investment brokers/lawyers).
  • We help you avoid the common costly mistakes made when pitching to sophisticated investors.
Negotiating and securing the investment

We help negotiate and finalise investment and shareholder terms and documentation.

Ways we add value - a list of our key services

(click each button for further info)

Before you innovate

Project planning and preparation
  • Financial (eg NPV) analysis to avoid wasting resources on commercially undeserving projects
  • Legal (eg IP/regulatory) analysis to avoid wasting resources on projects with unjustifiable risk
  • Negotiating and preparing collaboration, project and technology development agreements
  • Negotiating and preparing agreements with external service providers and contributors
  • Developing IP management manuals
  • Helping with prior art searching and understanding freedom to operate
  • Dealing with regulatory issues and agencies
  • Accessing government grants and R&D tax concessions
  • Commercial, legal and IP management training for your key operational and commercial staff
  • Implementing appropriate IP capture and IP management procedures to help you:
    • ensure you end up owning the IP you expect to own
    • reduce the risk of your activities causing you to be sued by others
    • improve your prospects of deriving a return on your investment in innovation

Over-arching / General

Commercialisation
  • Managing all steps and service providers in the commercialisation process
Legal and commercial professional services
  • Commercial and legal services, with a focus on the needs of innovative/high-tech organisations

As you innovate

Innovation and further development
  • Negotiating and preparing collaboration, project and technology development agreements
  • Negotiating and preparing agreements with external service providers and contributors
  • Accessing government grants and R&D tax concessions
  • Financial (eg NPV) analysis to avoid wasting resources on commercially undeserving projects
  • Conducting IP due diligence and reviews
  • Developing IP management manuals
  • Commercial, legal and IP management training for your key operational and commercial staff
  • Implementing appropriate IP capture and IP management procedures to help you:
    • ensure you end up owning the IP you expect to own
    • reduce the risk of your activities causing you to be sued by others
    • improve your prospects of deriving a return on your investment in innovation

Over-arching / General

Commercialisation
  • Managing all steps and service providers in the commercialisation process
Legal and commercial professional services
  • Commercial and legal services, with a focus on the needs of innovative/high-tech organisations

After you innovate

Valuation and Protection
  • Valuing intellectual property rights, high-technology assets and ventures
  • Developing patenting and IP protection strategies
  • Helping you navigate the complex world of patent attorneys and patenting
Financing
  • Accessing government grants and R&D tax concessions
  • Helping with the capital-raising process
  • Advising on corporate structure
  • Negotiating and preparing financing agreements (eg loan and shareholder agreements)
Commercialisation / Licensing
  • Managing all steps and service providers in the commercialisation process
  • Developing patenting and IP protection strategies
  • Valuing intellectual property rights, high-technology assets and ventures
  • Developing a commercialisation strategy
  • Developing a business plan, marketing plan, communications plan and operations plan
  • Dealing with regulatory issues and agencies
  • Establishing and advising innovative and/or high-technology start-up companies
  • Negotiating global project/collaboration agreements for further development of technology
  • Negotiating international IP assignment, licence and other commercialisation deals
Helping you do business
  • Click the "helping you do business" button above for more info
Enforcement of IP rights
  • Litigation to protect intellectual property rights

Helping you do business

Doing business
  • Commercial and legal services, with a focus on the needs of innovative/high-tech organisations
  • Negotiating and preparing agreements with key customers and suppliers
  • Commercial, legal and IP management training for your key operational and commercial staff
  • Conducting IP due diligence and reviews
  • Dealing with regulatory issues and agencies
  • Helping with access to talent and resources
  • Strategy development
  • Developing business plans, marketing plans and operational plans
  • Business development and marketing activities
  • Preparing tenders
  • Helping with business performance measurement and management
  • Helping with business management
Financing
  • Accessing government grants and R&D tax concessions
  • Helping with the capital-raising process
  • Advising on corporate structure
  • Negotiating and preparing financing agreements (eg loan and shareholder agreements)
Enforcement of IP rights
  • Litigation to protect intellectual property rights, including:
    • your reputation
    • trade marks, patents and copyright
    • confidential information

We help you with your capital raising in a number of ways.

Sourcing the money/investment
  • For appropriate opportunities,we invest directly. We do this by:
    • direct cash investment by us; and/or
    • providing commercial and legal services at zero/reduced cost, for equity or success fees.
  • We help you access investors and investor groups (our contacts).
Who, why, when, how much and how?
  • We advise on the issues, advantages and disadvantages associated with the various sources of capital.
  • We help you determine how much capital to raise, and how, when, from whom and on what terms to raise it.
Getting ready to raise capital I - Increasing your attractiveness as an investment proposition
  • We help you improve investment-readiness and attractiveness, through due-diligence/help re:
    • your IP: ie ensuring and demonstrating IP ownership;
    • reducing risk of IP litigation/loss etc; and
    • your broader venture: eg business plans and implementation, staff/resource development etc.
  • We help you to demonstrate to investors that your IP is being managed properly, by helping ensure:
    • IP is not leaked or lost (eg to staff, consultants, suppliers, collaborators or customers); and
    • deals done re your IP (eg licensing deals) maximise value to you (and thus to your investors).
Getting ready to raise capital II - Background work
  • In order to help you form a position re investment terms, we help you value your IP (as an asset of your broader business), and also help you value your broader business/venture.
  • We help you prepare investor documentation (eg Information Memoranda).
  • We help you negotiate with other service providers in the process (eg investment brokers/lawyers).
  • We help you avoid the common costly mistakes made when pitching to sophisticated investors.
Negotiating and securing the investment We help negotiate and finalise investment and shareholder terms and documentation.  

some innovators we've helped

Click below to visit some innovators we've helped (details about how we've worked with innovators are on our clients/experience page)